A lot has changed since I first entered the product-launch world in 2006—as a Maker myself.And honestly? A lot hasn’t. These days, I work at Grommet (I joined back in 2009), and I touch, test, and evaluate every product we launch. It’s a rare vantage point—and one that shows you pretty quickly what actually works, […]
We’ve all scrolled past product shots that looked a little too perfect. The kind where you wonder: is this real, or is AI pulling a fast one on me? (In fact, I recently wrote about how to spot fake products online after being fooled myself.) But here’s the truth: not all AI-generated imagery is bad. […]
Ever seen a product ad that looks a little too perfect? Maybe it’s a gadget you’ve never heard of, with flawless images, no real brand name, and a suspiciously low price. You’re not imagining things—this is a real problem in 2025 and it’s harder than ever to spot fake products online. Fake and AI-generated products […]
If you’ve been a long-time reader here, you’re familiar with the Grommet website; or at least the Pinterest account. Back in 2009 I joined a small start-up who’s mission was to level the playing field for product innovation. Back then it was clear that the best products weren’t getting the exposure and opportunity they’d deserved […]
If you’re a merchant selling on Pinterest, you likely have been utilizing the Pinterest “Shop” tab on your Pinterest profile. You might also have noticed that your Shop tab disappeared recently. If you’re wondering why your Shop tab is gone, read on for some very new changes Pinterest is beginning to roll out. First, if […]
The Pinterest trend tool has been around for awhile now, but in September of 2022, businesses are seeing a major update! The trend tool on Pinterest is now dialing in on trending searches for your specific audience, in addition to Pinterest the user base as a whole. While the updated trend tool is still in […]
Let’s talk about duplicate Pins on Pinterest. One of the most common mistakes I see people making on Pinterest is publishing duplicate Pins. Duplicate Pins are the same Pin image with the same Title and Description, posted to more than once on Pinterest. This is NOT something you should be doing on Pinterest. If you’re […]
Looking for ways to get over the Pinterest traffic slump and increase traffic? I’m sharing four ways to increase Pinterest traffic in just a few minutes each day. My Pinterest Traffic Strategy This is a beginners guide to quickly increasing Pinterest traffic. If you’re strapped for time to dedicate to your Pinterest strategy, this is […]
This post was updated on 3/31/2023 If you’re selling on Pinterest or using the platform to promote your content, you might be wondering about the new Pin format, Idea Pins. I know, I know … another thing to do? I hear a lot of content creators and marketers frustration lately around the changes on Pinterest. But […]
There’s a lot that goes into a solid Pinterest strategy including crucial tips on Pinterest optimization. From creating compelling Pins, to the Pinterest descriptions you use, to how often you’re Pinning directly to from your own site. But, one thing we don’t see a lot of info about is Pinterest board optimization. Pinterest boards are […]